Keyword cannibalization occurs when two or more of a site’s pages compete for the same keyword. While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages. If you’re not a big brand with lots of authority, you probably won’t try to tackle this keyword. The problem is that every time a user is redirected, performance takes a small hit. It will provide a clear picture of your site’s structure to search engines which, among other things, will increase your chances to score Google sitelinks.
- Search engines are somewhat secretive about the systems they use and constantly change them to improve search results.
- You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords.
- In this section, we wanted to show you some of the common mistakes people make when trying to produce content for their websites.
- This will be a system of sharing your unique content with potential customers.
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Well, BHS Links it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post. Here’s a simple SEO advice that will help you find sites to guest post on. Here’s a simple SEO tip that will help you find sites to guest post on. First, develop a strategy, technique, process or concept that’s unique to you. On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge.
Why Is It Important to Have Quality Content?
However, this can be a little trickier, so it’s best to stick with the Customizer if possible. If you look at our footer, you will see a mix of company links, which point to our About, Contact, Privacy Policy, etc., along with other important links. Sponsored links contain the ‘rel’ attribute of ‘sponsored,’ as seen below.
Optimize Content For Semantic SEO
So, in a nutshell, when you search, search engines look through all the pages in the index for relevant results. They then rank them using a computer program called an algorithm to put the best results at the top and display a search engine result page (SERP) to the user. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business. People don’t search for local businesses in the Yellow Pages anymore.
What Is SEO? A Search Engine Optimization Guide
I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. It gives you clear tips to make it better, right in the WordPress editor itself. You can check out our full guide to Yoast SEO, but below are a few of my favorite use cases.