On-page SEO can improve the overall quality of a page, and quality is the #1 ranking factor. On-page SEO is like arranging your products neatly and having clear labels (keywords) so people can find what they need inside. Off-page SEO is like getting good reviews from customers and having other stores recommend yours – it builds trust and attracts more visitors. An example of a keyword-stuffed paragraph, bolding all the target keywords. This practice created tons of thin, low-quality content across the web, which Google addressed specifically with its 2011 update known as Panda. This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs.
Providing a great user experience
You’ll see from what keywords did you get the most clicks in Google Images. That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research SEO Anomaly will tell you what people are searching for (and how many of them).
On-Page SEO Guide: How to Optimize Landing Pages for Search
This increases the time users spend on your site, boosting engagement metrics. When adding internal links, always use descriptive anchor text. Clear anchor text indicates what the linked page is about, making navigation easier for users and search engines. You help search engine crawlers understand your site’s structure and the relationships between your pages using internal links. Linking from one page to another signals to search engines that the linked page is relevant and valuable, which can improve its visibility in search results. Headings work alongside title tags and meta descriptions to create a cohesive and optimized on-page SEO strategy.
Technical SEO keeps your website secure and accessible, which are core elements for designing your website user experience (UX). But, you must monitor website health and performance regularly. Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts. Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions.
In most cases, a very effective way to hit the right search intent is to google the keyword you want to rank for and check the results. The structure of the website shouldn’t be too deep so that the search engines can crawl all the important content easily and people can find the desired content quickly. As search algorithms evolve, the need to create high-quality, relevant content and optimize technical elements persists.
- An internal link is a link from another page on the same website.
- If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site.
- This tells you that the best picks for men and women is an important subtopic to include.
- Other off-page methods include social media and public relations.
- They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them.
- Multimedia makes your content visually appealing and provides additional context and information.
On-Page’s Auto-Optimizer, a revolutionary tool that does all the heavy lifting for you. Use the list of relevant words that your competitors might not be using… You’ll end up with a list of topics that can help solidify you as an authority in your field. Tell the tool where the link within the guest post will be pointing. You’ll receive a report highlighting your most relevant links and identify your irrelevant links. Submit the links that are pointing to your website that you want to check.
The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website. Our managed services start at $2500 per month, and our a la carte pricing starts from $250 per page. Our on-page SEO services are designed to give your content the best possible shot at ranking, and that includes existing pages. Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience.