With amazing results like these we count on SEP’s expertise and advice to keep moving our business forward. Google Ads and PPC advertising quickly bring targeted traffic to your website. This results in increased leads, higher visibility, and better return on investment. “His local SEO strategies helped my bakery rank in ‘near me’ searches. My...Read More

Keyword cannibalization occurs when two or more of a site’s pages compete for the same keyword. While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages. If you’re not a big brand with lots of...Read More

For example, you can publish long-form content on YouTube and short-form content on TikTok and Instagram Reels. Local citations are often called NAP citations because this acronym stands for the key information they should include—name, address, and phone number. A particularly important aspect of GBP optimization is reputation management. Best 30+ Off-Page SEO Techniques &...Read More